"Today's kids see advertising everywhere - in movies and TV shows, outdoors, on phones, in games," says David C. Vladeck, Director of the FTC's Bureau of Consumer Protection. "That's why it's important to teach them how to apply critical thinking skills to the ads they see." In an effort to do just that, the FTC has created a new website, Admongo.gov, where kids can become privy to the rules and tricks of advertising by evaluating ads for themselves. Targeted toward kids 8-12, the online game at Admongo.gov allows kids to create an avatar and work their way through four levels of play to help them identify ads and think critically about advertising. Most importantly, kids learn to analyze ads and ask the three critical questions about ads, no matter where they see them: Who is responsible for the ad? What is it actually saying? What does it want me to do?
Ads really are everywhere, and a lot of times, kids don't even know that they are being advertised to. It has become very important for parents to combat commercials beginning at an early age, and this website is another really fun and useful tool in our arsenal. Admongo is a video-game style game that lets kids play and learn at the same time. The game is great for teaching kids what ads are and what they are for, but even better, it teaches kids to think about the things they see around them and the persuasive methods advertisers use to lure people in. The game is recommended for kids starting age 8, but I think many 6 and 7-year-olds would enjoy it and learn from it as well.
Family Films
No comments:
Post a Comment